The mascot Labubu, with its mischievous smile, has become incredibly popular worldwide and is creating a sensation among young people in Vietnam. Statistics from e-commerce platforms show that Vietnamese consumers... spent nearly 7 billion VND Labubu was purchased within 3 months (Q3 2024) with a total of 49.400 products. Its unique design combined with aesthetic value gives Labubu a special appeal and makes it a coveted item for many collectors.
Labubu's widespread popularity has also led to the appearance of counterfeit products.
How to distinguish between real and fake Labubu
Counterfeit items diminish the experience and cause financial losses for buyers, as well as harm the manufacturers of genuine products. To avoid unnecessary risks when collecting Labubu, you need to know how to distinguish between real and fake Labubu by carefully considering the following factors:

You can distinguish between genuine and fake Labubu by looking at the product packaging. (Photo: Aunty Uncle)
Product packaging
Packaging is one of the easiest ways to identify genuine Labubu products. Authentic Labubu always comes with meticulously crafted packaging featuring sharp designs, clear colors, and complete information such as barcodes, logos, specifications, and product origin. Every detail on the packaging is accurately represented, without any errors or spelling mistakes.
Meanwhile, counterfeit Labubu often have dull, low-quality packaging with incomplete, misspelled, or inconsistent information, easily giving the impression of carelessness.
Materials and finish
Labubu Genuine products are made from high-quality materials, are highly durable, and feel solid and smooth to the touch. Authentic products do not have an unpleasant plastic smell and are usually meticulously finished, without flaws such as rough seams or paint smudges.

The materials and finish of a product are key factors in distinguishing between counterfeit and genuine items (Photo: Customania).
Conversely, counterfeit goods often use cheap materials, low-quality plastic, are easily damaged, and have a strong plastic smell. These products usually lack the sophistication, diminishing the beauty and inherent value of the original product.
Logos and copyright marks
The logo and copyright mark are indispensable identifying elements to distinguish genuine Labubu products from counterfeit ones. Genuine products have the logo clearly printed or directly engraved onto the product, accompanied by a certificate from the manufacturer.
Conversely, the logo on counterfeit Labubu products may be blurry, incorrectly sized, or missing, reducing the product's recognition value, or may even lack any copyright marking.

Genuine Labubu products provide complete information and barcodes. (Photo: Aunty Uncle)
Check the QR code or barcode.
Genuine Labubu products are usually equipped with a QR code or barcode to verify their origin through the manufacturer's official system. If you cannot check the information or the code is faulty, this may be a sign that the product is not authentic.
Price
Genuine Labubu products are quite expensive, clearly listed on official distribution channels, and rarely have major discounts. If you see a Labubu product being sold at an unexpectedly low price or with a "shocking" offer, that's a clear sign to distinguish between genuine and counterfeit Labubu.

Authentic Labubu products have a fixed price and are sold in reputable stores (Photo: Aunty Uncle)
Source of purchase
Choosing where to buy your products is also important to ensure product quality.
You should buy Labubu from authorized stores, the manufacturer's website, or reputable e-commerce sites. Unknown sources, especially individuals without reliable reviews or documentation, are very likely to be suppliers of counterfeit products.





















