Pop Mart (China) is suing the US chain 7-Eleven for selling counterfeit Labubu toys, violating copyright and trademark rights, according to a lawsuit filed in California on July 18.
Labubu was once eagerly sought after by speculators, selling for double the price, but now its price has plunged many into deep debt.
Red apples became the hottest item on e-commerce platforms, with Vietnamese consumers spending 322 billion VND on this product in 2024.
Labubu's popularity has led to a proliferation of counterfeit products; knowing how to distinguish between genuine and fake Labubu is a concern for many young people.
In just three months, Vietnamese consumers spent 6,9 billion VND on Labubu products across five e-commerce platforms, equivalent to 49.400 items.
Ho Chi Minh City police have identified the operating methods and organization of the Labubu lottery game and are currently gathering evidence related to this activity.
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