Red jellyfish is one of the hottest snacks in Hanoi in late March, with young people eagerly inviting each other to try it and calling it "Vietnamese sashimi".
Recently, red jellyfish has become a sensation; Mrs. Nguyen Thi Lap's shop on Hang Chieu Street (Hanoi) alone processes and sells more than 150 kg every day.
The red jellyfish dish is appealing not only because of its striking color but also because of the harmonious blend of the crispy, refreshing jellyfish with the sour, astringent, spicy, and aromatic flavors of the herbs and dipping sauce.
Every year around March, the red jellyfish dish in Hanoi goes viral on social media.
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