trademark

Defining brand value through the Spring Fair 2026

The 2026 Spring Fair, themed "Connecting Prosperity - Welcoming a Glorious Spring," has concluded with many outstanding results.

The Coffee House speaks out amid concerns over 130 tons of diseased pork.

Following concerns related to the discovery of over 120 tons of diseased pork at Ha Long Canned Food Company, Highlands Coffee announced it has stopped using all ingredients from this company.

The apprentice goldsmith built a three-generation jewelry empire in China.

From a humble apprentice in a gold shop, Trinh Du Dong rose to become the 54th richest person in the world, elevating the Trinh family to a prestigious and wealthy status that has lasted for over 100 years.

Vinalink Group - 20 years of spreading the 'Heritage Source' through reputation and quality.

After 20 years of dedication, Vinalink Group has affirmed its prestigious position with quality products, expressing gratitude and aspirations for further growth through "The Source of Heritage".

Tay Ninh develops sustainable agricultural economy through a new cooperative model.

Tay Ninh is developing sustainable agriculture through a new cooperative model, helping farmers get rich, enhancing the brand of agricultural products, and aiming for international export.

Tay Ninh promotes custard apple consumption and develops its brand on digital platforms.

Tay Ninh is promoting the consumption of custard apples through digitalization, building a brand for local specialties, expanding markets, and increasing income for farmers.

98% of elevator users notice advertisements: A chance to spread brand awareness.

98% of elevator users pay attention to advertisements – an effective “touchpoint,” opening up opportunities for brands to win over customers.

Digital elevator marketing: Ensuring your brand isn't invisible amidst a sea of advertising.

When budgets are spread across multiple channels, choosing the right advertising method is key to preventing a brand from becoming 'invisible'.

Revealing 3 advantages that helped Rapido make its mark on the Vietnamese market.

After 10 years of operation in Vietnam, the Rapido household appliance brand has established its position in the market and achieved sustainable growth. Why has this brand been able to do that?

359 products achieved Vietnam National Brand status in 2024.

On October 28th, the Ministry of Industry and Trade announced that 359 products from 190 businesses have been recognized as Vietnam National Brands for the 9th time in 2024.

Promoting the brand and distribution of OCOP products from Tay Ninh to consumers.

Tay Ninh is stepping up the promotion of OCOP products through brand building, diversifying distribution channels, and improving quality, helping products reach consumers.

Expensive retail spaces are forcing brands to give up in Ho Chi Minh City.

Even during the most challenging times, landlords refused to lower prices, forcing many major brands to say goodbye to expensive spaces in Ho Chi Minh City.

Distinguishing between trademarks and brands

Trademarks and brands are two familiar concepts used in business operations, but many people still confuse them.

Tay Tay House: The journey of building a convenience store.

Tay Tay House - a convenience store committed to "bringing the best products at the best prices to consumers".

Carlo Pham - An international standard bespoke suit tailoring shop in the heart of Hanoi.

Combining traditional tailoring techniques with modern technology, Carlo Pham has won over gentlemen both domestically and internationally with his perfectly tailored suit designs.

Tam Luxury - A high-end natural diamond jewelry brand in Vietnam.

Tam Luxury is a brand with over 7 years of experience in crafting and selling natural diamond jewelry in Vietnam.

Ngo Hien Kids - A fashion brand for girls.

At Ngo Hien Kids, parents can not only rest assured about the quality of products and services, but also easily find suitable items for children aged 1 to 10 years old.

Discover Koreno's journey in conquering Vietnamese palates with delicious, authentic Korean noodles.

Koreno, a leading Korean spicy noodle brand in the Vietnamese market, has successfully won over customers with its authentic flavor.

VietinBank ranks among the world's 200 most valuable banks for the third time.

According to the latest announcement from consulting firm Brand Finance, VietinBank continues to be ranked among the top 200 most valuable banking brands in the world.

The 'Pepsi - Thirsty for more' event ushers in an era of 'quenching thirst, fulfilling passion'.

The "Pepsi - Thirsty for More" event was held to celebrate the 30th anniversary of the first Pepsi product's arrival in Vietnam and to mark Pepsi's rebranding.

MITSUMARU - A high-quality home appliance brand from Thailand now available in Vietnam.

For over half a century, MITSUMARU has become a symbol of quality and reliability in the home appliance industry in Thailand.

Brand repositioning - A turning point in business development.

Major global brands like Apple, Starbucks, and Sony have all implemented brand repositioning strategies to expand their scale of development.

ELLY was honored as one of the Top 10 most famous brands in Vietnam in 2023.

The awards ceremony for "Famous Vietnamese Brands - Top 100 Best Products and Services for Consumers" took place on January 6, 2024, at the Ben Thanh Theater in Ho Chi Minh City.

Hao Hao instant noodles are among the top 10 best brands in Vietnam in 2023.

Hao Hao instant noodles, a popular brand of Acecook Vietnam, has just been named among the Top 10 Best Brands in Vietnam 2023 by Decision Lab.

Representative of N'Store By Thanh Nhi: Aiming for quality products for customers.

Nguyen Thanh Nhi, the female CEO of the N'Store By Thanh Nhi brand, always aims to provide high-quality beauty products and enhance the customer experience.

By bringing cars to customers' homes for test drives, Skoda aims to strengthen its brand.

The Let's Drive test drive event series is a program organized by Skoda Vietnam with the aim of bringing its products closer to customers nationwide.

Toshiba Vietnam launches new generation of refrigerators and washing machines.

Toshiba Vietnam launches its brand positioning campaign "Technological Excellence. Beyond the Future" with the introduction of two new generation product lines.

Tay Nguyen Food Vietnam - Healthy Food

The food products from the Tay Nguyen Food brand in Vietnam are the "key" to a healthy, low-calorie, and nutritious diet.

Enhance employee engagement and build employer brand.

Creating an effective and engaging work environment is crucial for attracting, developing, and retaining talent, especially in the high-tech industry.