While orders and revenue have surged on e-commerce platforms, Vietnamese fashion businesses are facing new pressures regarding data, branding, and digital operations.
Consumers are facing a "maze" of counterfeit agricultural products on online marketplaces as imitations and counterfeit products falsely claiming to be specialty brands are becoming increasingly sophisticated.
Counterfeiting and intellectual property infringement are becoming increasingly difficult to control as perpetrators exploit e-commerce, social media, and cross-border transactions.
E-commerce is booming, but many sellers face a common problem: they have website traffic but not enough sales, resulting in inconsistent performance.
Millions of young Vietnamese people will be equipped with e-commerce sales skills, channel building, and updated knowledge of legal regulations and taxes when doing business online.
VnShop officially announced its new development strategy with the positioning "Choose VnShop – Choose Peace of Mind" at the VnShop NEXT 2026 event.
Over 200 families sold braised fish during the 10 days of Tet (Lunar New Year), with each family selling approximately 700 pots at a price of 800 VND per pot, resulting in an average revenue of nearly 600 million VND per household.
Raids, fines, and consumer backlash are challenging the ultra-cheap model that once fueled China's e-commerce exports.
Requirements regarding tax compliance, electronic invoicing, multi-channel operations, and AI applications are directly impacting the growth potential of Vietnamese retailers in 2026.
The Vietnamese technology market is entering its busiest period of the year, but there are fewer crowds in stores because shopping trends are shifting to online platforms.
Goods of unknown origin and counterfeit products are becoming increasingly common and infiltrating all distribution channels, most notably e-commerce platforms.
Coupang paid $1,18 billion in vouchers as compensation after the data leak, drawing widespread public criticism.
Authorities in Quang Ngai will focus on combating smuggling, trade fraud, and counterfeit goods, especially during the upcoming Lunar New Year holiday.
The first Vietnam Spring Fair (VFS) in 2026 is scheduled to take place from February 4-8, 2026 at the Vietnam Exhibition Center (VEC), featuring a large scale and many unique activities.
In December 2025, the Steering Committee 389 of Quang Ngai province directed the Provincial Market Management Department to launch a concentrated inspection and monitoring campaign of e-commerce activities in the area.
E-commerce continues to be one of the key drivers of economic growth in 2025, but it also brings with it many challenges in market management.
Market management forces nationwide simultaneously inspected e-commerce activities, uncovering hundreds of violations and seizing goods worth tens of billions of VND.
Gia Lai Market Management Department has been continuously inspecting and handling numerous violations related to "imported" goods and goods of unknown origin being openly sold via livestream and social media.
Counterfeit, fake, and substandard goods continue to flood e-commerce platforms with increasingly sophisticated methods, but market management forces affirm they will not allow e-commerce to become a "hotbed" for violations.
Building and perfecting the legal framework for e-commerce is a key factor for the sustainable development of the digital economy.
Taking advantage of the year-end sales frenzy, many individuals are advertising goods at "shockingly low prices" on e-commerce platforms and social media.
In a short period of time, the market management force in Nghe An province discovered and dealt with many establishments violating e-commerce regulations and selling goods of unknown origin.
In December, through monitoring sales activities on social media and e-commerce platforms, authorities in Nghe An province handled numerous cases of counterfeit goods trading.
In response to the rise of counterfeit goods and commercial fraud in the digital environment, coordination mechanisms between relevant authorities are being strengthened to protect consumers.
Authorities in Hai Phong City have issued a warning about several prominent cases of commercial fraud in the e-commerce environment.
Recently, in addition to inspecting and handling smuggled and counterfeit goods, the Thanh Hoa Market Management Department has also taken strong action against violations related to e-commerce.
By 2030, plastic waste from e-commerce in Vietnam could reach 800.000 tons; if not addressed promptly, the environment is at risk of serious pollution.
Quang Ninh province has detected and handled numerous e-commerce violations, seizing large quantities of goods of unknown origin, counterfeit goods, and goods infringing on consumer rights.
The E-commerce Law, passed by the National Assembly, adds a series of regulations that increase the responsibility of entities participating in livestreaming sales and affiliate marketing activities.
E-commerce continues to thrive in Da Nang, becoming a familiar shopping channel for residents thanks to its convenience and wide variety of products.
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